Why Rubi? Introducting our namesake

Why Rubi? Introducing our Namesake

Founded in 2021, Rubi Group, a boutique communications consultancy committed to nurturing pan-regional connections across the Americas, draws inspiration from the Ruby-throated Hummingbird.

A Symbolic Migratory Pattern

Renowned for its extensive migratory patterns, the Ruby-Throated Hummingbird spends months traveling across the Americas, stopping in various countries as the seasons change. Its adaptability and connection to so many places across the region helped inspire Rubi Group’s identity as a cross-cultural consultancy for organizations looking to connect between the U.S. and Latin America. 

Bridging the Americas 

Much like Ruby-Throat’s intuitive yearly journey throughout the Americas, we mirror this trajectory through our curated regional network of partners, clients, and projects. 

Rubi Group’s Commitment: Cross-Cultural Exchanges 

Our expertise and approach come from our experiences living across the region. As part of our business model, we embrace the cultural, aesthetic, and social diversity of a pan-regional team. We look to always foster cross-cultural communication to empower our team to craft strategies that can resonate with audiences from Miami, to Mexico City, to São Paulo, and beyond.

Guiding Regional Connections: Our Services

At Rubi Group, we specialize in crafting top-tier communication strategies that transcend geographical boundaries. Our services, including communications, public relations, brand management, and digital marketing, are tailored to meet our clients where they’re needed. 

With a team experienced in working throughout the region, we bring fresh perspectives to ensure our clients effectively connect with their target audiences across the diverse cultural landscapes of the Americas.

Nurturing Partnerships: Working with Purpose

We’re dedicated to fostering collaborations with businesses, brands, NGOs, and start-ups committed to a greater purpose and to projects that aim to make a positive impact on our planet, aligning with our mission to be a catalyst for meaningful and purposeful regional connections.

Ready to #FlylikeRubi?

Do you want to learn to #FlylikeRubi and grow your business throughout the Americas?  Follow us along on our journey on Instagram (rubi.group) or on LinkedIn and see how we can help create your ideal communications strategy.

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