Latin America is the most urbanized region in the world- meaning over 80% of its population lives in cities! The result of this urban concentration has paved the way for major innovation in business sectors across key LATAM cities such as São Paulo, Mexico City, Bogotá, and Buenos Aires.
We are living in a digital age where the widespread availability of content provides both opportunities and challenges for brands striving to make their mark. The ease with which an entrepreneur can launch a brand across multiple digital platforms has allowed local businesses of all sizes to aspire for the attention of global audiences.
Cinema, in its immediate, sensorial presentation of emotions, ideas, and the world around us, is one of the most influential storytelling mediums at our disposal. While containing all the great pleasures of entertainment, films can challenge our perception of the world around us and inform us about places and people we have never known.
At a certain point in developing your cross-cultural communications strategy, establishing key relationships with influencers and brand ambassadors will become the crucial next step for continued business expansion– especially as you seek to connect with audiences across borders.
2023 has been a standout year for the Americas. Each country faces a collection of political, cultural, and economic realities that, while unique, remain in conversation with the rest of the region. Based on our regional analysis, these are some of the top themes we’ve seen emerge and will continue to follow into the new year.
Today we would like to introduce you to #RubiRadar, our weekly video series that brings you the top three things we think you should know are happening across the Americas. Join Rubi’s lead team as we connect you with the region’s latest, offering curated news and insights that are key for maintaining connection with the media landscape.
Latin America, with its vibrant economies and digitally-linked cultures, is a key region offering immense potential for businesses looking to reach new markets. Below are the top three reasons why the Latin American region is essential for the growth of your business.
Renowned for its extensive migratory patterns, the Ruby-Throated Hummingbird spends months traveling across the Americas, stopping in various countries as the seasons change. Its adaptability and connection to so many places across the region helped inspire Rubi Group’s identity as a cross-cultural consultancy for organizations looking to connect between the U.S. and Latin America.
Welcome to Rubi Group, a boutique consultancy offering expert communications strategy, public relations, and brand management for the Americas. Established in 2021, Rubi Group is built on the belief that communications is the basis for all connections. Through our strategic communications programs, we elevate our purpose-driven clients, inspire meaning, and encourage catalysts for change across the region.
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